The ennergy bright colors of the customers favor, the emerging middle light colors, and the consummer favorite marketable colors, promote the development of the 2023 spring and summer color board together.
01 bright pink
Eye-catching super-bright pink as a cross-season bright color, with its dazzling and mood-boosting texture, catering to the dopamine modeling trend, constantly attracting consumer attention.
Saturated pinks have continued since the fall and winter of 2022/23, showing no sign of abating, still one of the fastest-growing colors on the catwalk and in retail this season. The hues, including Phalaenopsis and Begonia, add a sense of joy to the essential pieces of the series, such as the quick suit and the knitted dress. The high-quality glossy fabric gives this eye-catching colour a luxurious texture.
02 lavender
As a 2023 colour, digital lavender has not lost its lustre, and has gradually spread from the digitally-influenced youth market to other sectors, attracting a wider range of consumers, including conservative ones.
03 Green
04 Terra-cotta
As a popular new neutral color, on the basis of the success of brown, terra-cotta color has become a highlight of the concept of environmental protection, make clothing enduring brand-new choice.
The digital sense bright color has the surreal charm and the promotion mood function, liked very much by the consumer. At the same time, organic and natural hues also play a role in the market. Not only echoing the growing trend of environmentally friendly colors and natural dyeing processes, but also in line with the delicate and elegant style, become the key to attracting the luxury and mature womenswear market.
It highlights the natural sense of organic color texture,using natural fabrics and pastoral treatment,such as linen,cotton,some Environmental materials. It can also be made with bloom tinted satin for a glossy effect. The elegant and simple silhouette of the design echoes the rising temperature of beach gowns and introverted bohemian trends.
05 Luscious Red
Luscious Red is an energy color that can evoke a range of emotions. It is meeting the needs of consumers for energy-rich hues and is becoming a key color in digital products and digital experiences.
Given that red is still a solid marketable choice in many markets, the energetic red hue combined with the rising temperature of surreal digital elements creates bright hues that are novel in color, but with a familiar texture. More and more consumers are turning to head-to-toe eye-catching looks, offering dresses for special occasions, tailored suits and more casual suits.
06 tranquil blue
The crisp blue tone brings Lenovo to environmental concepts and natural elements, which can soothe some dazzling consumers.
As a key color of the season, serene blue can resonate with women's wear market in particular, is worth paying attention to the new idea of light color. This color palette is very versatile and fits well with many trends such as romantic idyll, office leisure, etc. . When applied to woven tops and dresses, it can create a romantic tone and present it in a casual fashion, it gives a sense of relaxed.
07 Soft Orange
Orange has been gaining strength over the past few seasons, and now it's evolving into a softer peach hue with seasonal accents like papaya milkshake and orange moonstone.
With the popularity of mango ice cream color and other bright colors, fashion women's field more soft color style, western and evening dress and other exquisite products have been interpreted out of light colors.
08 dark brown
Refined dark brown tones are no longer confined to the luxury market, becoming the classic neutral color favored by different consumer groups, from fine evening gowns to basic young must-haves, in a variety of styles have dark brown figure.
Dark Oak and truffle hues have become year-round neutral colors, adding a touch of simplicity to simple shapes when paired with high quality materials such as lightweight chiffon and glossy satin, even on low-key items such as button styles, this calm color can still convey the luxury flavor.
09 neon
The rise of virtual fashion has piqued consumers' interest in digital super-bright colors, with high saturation tones becoming the key to helping consumers stand out online and offline.
Eye-catching colors are available to a limited audience, with easy-to-wear, young must-have pieces that fit into popular festival fashions, with hollowed-out dresses and tailored tops.
10 unbleached primary color
White tone unbleached primary color continues to be popular, in line with the subversive sexy, 90's minimalism and other different trends, and become this season's eye-catching tones completely different colors.
While vibrant and bright colors are the focus of spring/Summer 2023, the classic and versatile White can bring balance to the dazzling consumer, satisfy people's need for a clean, simple style, and create a long-lasting style.
The proportion of white tones on the last season's runways dropped slightly, but it was still the most stable choice among neutral colors, thanks to the advantage of unbleached primary colors in helping to promote environmental protection, the color has good prospects for the next few seasons.
Source: https://www.43er.com
Fashion designer
Translator: Sophia
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